Privacy Policy

Account Information

When you register on Fluntr, we collect your name, email address, password (stored in encrypted form), and profile preferences.

User-Generated Content

We collect images of clothing items, digitised wardrobe entries, personalised collections, and outfit content you upload directly to the App.

Technical & Usage Data

We collect device identifiers, log files, and app interaction data to improve performance, fix errors, and optimise the experience.

Core Services

We use your data to organise and display your digital wardrobe, store your uploaded images securely via trusted cloud infrastructure (AWS S3), and deliver all features of the Fluntr platform.

Style Personalisation (optional)

If you switch on your style profile, Kween, your in-app stylist, learns your taste from what you log, how outfits felt and what you save: favourite colours, go-to pieces and combinations. Kween may ask you to confirm what it has learned. This is used only to suggest outfits for you, is never shown to anyone else and is never used for advertising. You can see, correct or erase it at any time in Settings → What Kween knows about you, and turning off your style profile erases it.

Find Me in Photos (optional, off by default)

If you turn this on, when you scan a photo with several people in it we compare your profile photo with the faces in that photo, only to work out which person is you so that only your outfit is added to your closet. The comparison happens at the moment you scan and is processed by Amazon Web Services (Amazon Rekognition) on our behalf. We do not create or store a face template, face collection or any other biometric identifier. You can turn it off at any time in Settings → Find me in photos; without it, you simply tap yourself in the photo instead.

Colours That Suit You (optional)

If you take a selfie in Settings → Colours that suit you, the photo is read on your phone to work out which clothing colours flatter you (warm or cool, light or deep, bright or soft), and you can compare colours on your own face in the drape test. The photo never leaves your phone and is never uploaded; we keep only the resulting palette (your season, its colours and whether gold or silver suits you), as part of your style profile. You can retake it or erase it at any time.

Face and Hair (optional)

If you take a selfie in Face and hair and confirm it is a photo of you, it is sent to our AI service provider Anthropic to read your face shape and suggest hairstyles, a beard and grooming guide, frames and necklines. The selfie is deleted from our servers as soon as it has been read; we do not use it to train AI models, and neither does Anthropic. We keep only the result, as part of your style profile, and only while your style profile is switched on. If you ask to see a style on yourself, the selfie you choose (or the face photo you saved for try-on) is used by our own image model, run on Modal, to draw that one picture; a fresh selfie is deleted afterwards. The pictures made are kept with your reading until you delete them. These photos are never used to recognise or identify you. You can erase the reading and its pictures at any time in the app.

Shopping (optional, off by default)

Kween looks in online stores only if you turn on Settings → Shopping and then ask. What you search for (for example “navy chinos under ₹2,000”, never your name) is sent to a shopping search provider (SerpAPI, which searches Google Shopping). We keep the prices we see for products, not linked to you, so Kween can tell whether a price is lower than before. If you ask for stores nearby, your location is used once for that lookup with OpenStreetMap and is not stored. A photo you take in a store, or a photo of you for “See it on me”, is read in memory and never stored; try-on pictures are made by our own image model running on Modal (a GPU cloud provider) or, if that is unavailable, by Google’s Gemini model, and are returned only to you. Fluntr does not sell products; links open the store, and the store’s own terms and privacy policy apply there. Turning shopping off stops all of this.

Improving the App

Usage data helps us fix bugs, improve performance, and build better features for our community.

Website Analytics

On fluntr.com we use PostHog to understand how the site is used: pages viewed, clicks, how far people scroll, the device and browser, the referring site, approximate location from the IP address, page speed, and recordings of sessions in which everything typed into a form is masked. We never send your name or phone number to it. A cookie and local storage recognise a returning browser. If your browser sends Do Not Track, analytics stays off.

Communications

We may send you product updates, waitlist confirmations, or important account notices. You may opt out of non-essential communications at any time.

We do not sell your data

Fluntr does not sell, rent, or trade your personal information to third parties for marketing purposes.

Service Providers

We share data only with trusted service providers who help us operate the App — including hosting and cloud storage (Amazon Web Services and Cloudflare), payment processing (Razorpay / Stripe), analytics tools, and AI service providers that process the photos and messages you send to power features like recognising clothing items, cleaning up photos of your pieces, try-on pictures and chatting with Kween: NVIDIA, Anthropic, Google, Amazon Web Services, Modal (which runs our own image models) and Hugging Face (which runs our own clothing-recognition service); and, only if you turn shopping on, a shopping search provider (SerpAPI) and OpenStreetMap for stores nearby. These providers process data only to provide the service to us and are bound by confidentiality obligations.

Stickers and GIFs (GIPHY)

Stickers and GIFs in messages, mirror replies and mirrors come from GIPHY. When you search for one, your search words are sent to GIPHY through our servers, without your name or account. The stickers you see are loaded from GIPHY’s servers, which, like any website, receive your device’s IP address; GIPHY’s own privacy policy applies to that. A sticker you send or place on a mirror is stored with us as a link to GIPHY.

Legal Obligations

We may disclose your information if required by law, court order, or governmental authority.

Encryption

All data transmitted between your device and our servers is protected using industry-standard SSL/TLS encryption. Stored data is encrypted at rest.

Access Controls

Access to our production databases is restricted to authorised personnel only. We follow security best practices to prevent unauthorised access.

Access & Correction

You may access, update, or correct your personal information at any time through your profile settings in the App.

Account Deletion — In-App

You can permanently delete your account and all associated data by navigating to: Profile → Settings → Delete Account.

Account Deletion — Web Form

If you have uninstalled the App or prefer to submit a request externally, use our official data deletion form:

What gets deleted

Upon a verified deletion request, we permanently remove your account, all uploaded wardrobe images, profile data, and personal information from our systems within 30 days. This action is irreversible.

Age Requirement

Fluntr is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will delete it immediately.

Policy Updates

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the effective date at the top of this page and, where appropriate, through in-app notifications. Continued use of the App after changes constitutes your acceptance of the updated policy.

Legal & Privacy Enquiries

For any questions about this Privacy Policy or how we handle your data, contact us at:

Company

Melchizedek Technologies Private Limited (MTPL), India.