Is it worth buying expensive basics?

For the pieces you wear weekly, yes: a white shirt, dark denim, a black trouser, one good knit. Cost per wear is the only number that matters, and a shirt you wear sixty times a year is cheap at any price. For trend pieces, spend less. A wear log tells you which is which.

Updated

Fluntr

Photograph the clothes you own; Kween, the most personal AI stylist, answers this from your own closet. Pre-launch, waitlist open.

More in Shopping smarter

All 14 questions: Shopping smarter →

Next: How do I sell or give away clothes I do not wear?